Hardware startup challenge · Physical AI · Submissions open

Build it.
Pitch it in 60 seconds.

Submissions close 5/23 · 11:59 PM PT
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Fountain is a Bay Area hardware startup challenge for builders who'd rather ship than slide-deck. Submit a 60-second pitch, become one of 10 finalists, then present live in under 3 minutes on June 6 in Palo Alto.

Start your application →Free · Hardware-focused · Open to the Bay Area
June 6
Finals · Palo Alto
60 sec
Submission video
10
Finalist teams
≤ 3 min
Live pitch
Build something realHardware startup challengePhysical AIJune 6 · Palo AltoBuild something realHardware startup challengePhysical AIJune 6 · Palo Alto
§01 / Who we are

Who we are.

Fountain is a Physical AI accelerator and venture studio bridging Silicon Valley and Shenzhen.

We invest in and help build early-stage startups bringing AI into the physical world — consumer robotics, embodied intelligence, smart wearables, and the next generation of hardware that makes AI tangible.

Our thesis: pre-seed consumer (B2C) and pro-sumer (B2B2C) hardware companies led by strong technical founders with a prototype or a clear path to one. We'll consider exceptional B2B teams. We don't fund pure software, post-seed rounds, or hardware without an AI/intelligence layer.

Stage
Pre-seed
Focus
Hardware + AI
Bridge
SF ↔ Shenzhen

The prizes.

§02 / Rewards
01 · Grand prize

Trip to Shenzhen

Tour the world's hardware capital with the Fountain crew.

02 · Runner-up

Bambu Lab 3D Printers

Production-grade machines to build your next prototype.

03 · Third place

Smart Glasses

Wearable hardware to ship something weird with.

04 · Honorable mentions

Gift cards & smart rings

Creative awards for standout submissions that didn't crack the top 3.

The format.

§03 / How it runs

A team-based competition for early-stage hardware startup ideas. Submit a 60-second pitch video. We pick ~10 finalist teams. Finalists present live in under 3 minutes — articulating the problem, the user, the technical concept, and a real path to building it.

≤ 3 min
Live pitch window
10
Finalist teams
Max 2
Speakers on stage

Key dates.

§04 / Calendar
Submission deadline
May 23

Final day to submit your application and 60-second pitch video.

Finalists announced
May 28

We notify selected teams. Finalists get 1–2 weeks to prep a full deck.

Fountain event day
June 6

Live finals in Palo Alto. Pitch the judges. Win the prizes.

What to show.

§05 / Submission

Five things every submission needs. Everything else is bonus.

Bring this

The essentials

  • The problem — what's broken and why it matters
  • The hardware idea — what you're building
  • Who it's for — the user or customer
  • Why your team — what makes you the right people
  • A visual — sketch, CAD, mockup, or photo
Nice to have

Extra credit

  • +Rough prototype or functional demo
  • +CAD model, system diagram, or BOM
  • +Customer/expert interviews or validation data
  • +Competitive landscape & differentiation
  • +Market size or business model thinking
  • +Risks, open questions, and next steps
Leave at home

Not for this one

  • ×Ideas with no hardware component
  • ×Pure software/app concepts
  • ×Submissions with no problem framing
  • ×Vague brainstorms with no user or technical grounding
  • ×Direct copies of existing products
  • ×Unrealistic concepts with no prototyping plan
§06 / Judging

How we judge.

Six dimensions. Equal weight. Strong evidence beats slick decks.

  1. 01
    Problem importance

    Is this a real and meaningful problem worth solving?

  2. 02
    Hardware innovation

    Is there a novel or compelling hardware component?

  3. 03
    Feasibility

    Could this realistically be built with available resources?

  4. 04
    Customer insight

    Does the team understand the user and the market?

  5. 05
    Business potential

    Could this become a viable startup or product?

  6. 06
    Execution quality

    How strong is the team's presentation and evidence?

§07 / How it works

Four steps. No fluff.

  1. 01
    Sign up

    Create an account in under a minute. We'll save your progress automatically.

  2. 02
    Tell us about it

    A short application: your team, your hardware idea, the problem you're solving.

  3. 03
    Pitch the camera

    Record one 60-second video. One take. No editing. Talk to us.

  4. 04
    Live finals

    10 finalists get 1–2 weeks to prep, then present live in under 3 minutes on June 6.

§08 / Who can apply

Eligibility.

  • Open to the Bay Area. Students, builders, engineers, designers, dropouts, hobbyists. No affiliation required.
  • Teams, no max size. Bring as many people as you want — only 2 may present on stage.
  • Solo? Show up. We don't match online, but solo applicants are welcome at the event to find a team.
  • Hardware required. Prototype optional, but the idea must be hardware-enabled.
Ready to put your team on the line?
Apply now →
§09 / Questions

FAQ.